Actionable Guide to Outsourcing Content Writing in 2018

by | May 22, 2018 | KPO | 0 comments

Outsourcing Content Writing for Blogs, Article or Whitepapers can be lifesaver. Quality content is the key to the success of any business with an online presence. We believe it can make you or break you.
So… how do create Written Content without dedicated writers? Perhaps you could ask your in-house team, if they are not too busy with their own jobs.
You could write the blogs, articles, or whitepapers yourself, but do you have that kind of time?
The answer is simple. Look into outsourcing content writers. There is a lot of talent out there just waiting to be tapped.
However, if you haven’t outsourced content writers before, you might not know where to start.
Let us guide you.
How to Find Good Content Writers

Freelance Sites

Here you can advertise your jobs, or you can browse through the profiles of writers to find a possible fit for your assignment. It may take a little time to wade through the resumes of interested parties, but this will get easier as time goes on.
With a bit of luck, you should be able to find a team of writers quickly.



There are also agencies who hire out students as content writers. One such is Studentgems, based in the United Kingdom, but employing staff from all over the world.

You will find that students are eager to work and gain experience by taking on professional writing jobs.

If you have a small budget, this might work for you. Students will work for much less than normal freelance workers.

The main problem in hiring students is you must advertise where students read the ads. Usually colleges have job boards where employers can advertise.

We consider the student option ok if your looking for low cost Content Writing.

One drawback is you must advertise again if your initial Content Writer doesn’t work out.

Industry Experts

Most experts in their field probably won’t want to work for the sort of pay you are offering.

An alternative is to write the copy yourself and then ask them to endorse it. You would just have to put their name on it to give them credit for their efforts. It will only take them a fraction of the time it would take to write the copy, and as a bonus, you will know that what you have written is correct.

How to establish a relationship with a writer
1. So, you find a writer who you think will fit the bill. What do you do first? The best idea is to start small. Give them a short blog to write and see how they do.

You can always sample more than one writer and then decide who to hire. This will give you a feel of what’s out there. Although it may cost you a little more initially, it could prove to be beneficial in the long run.

You can also ask for samples of their previous writing, this will give you an indication of their capabilities.

2. Once you find a writer who ticks all the boxes, give him or her more complicated tasks to do; a longer blog for example or a series of articles.

However, don’t test too many things at once as you won’t know what your successes and failures are.

3. Some freelance sites ask their writers to bid for jobs. Don’t always accept the cheapest bid just to save money. Just because the writers won’t cost you too much doesn’t mean that they are going to be any good.

If they bid low, they will have to take on a lot of work to make a living and this could compromise quality.

A good pointer is to choose bids which address all the points in your job description. It proves that they have read it properly and are just not applying for all the jobs out there in the hope of getting one. The more information they give you, the better!

How to Approach Your Outsourced Content Writers
1. Outsourced Content Writers are treated differently than staff.

They are 1099 employees and therefore you are not responsible for employer related contributions.

You do not pay with holding taxes.

You don’t pay them when they’re off sick or on vacation.

You don’t need to think about setting up a pension or health plan for them.

All you need to do is pay them for each assignment.

There are many benefits for the Freelance Content Writer. Most of these freelancers enjoy the freedom of working independently and prefer it to traditional office jobs.

There tax advantages such as deductions for home office, transportation, and expensing the costs of dining out for business meals.

2. The key to establishing a good relationship with a writer is excellent communication.

The writer needs to know why the are writing the article, who it is directed towards, and what results you expect.

3. Make sure that they are aware of the keywords and how important they are.

It is also helpful to direct them to sites which you think would be useful and perhaps give them videos to watch with advice. This is particularly important and helpful.

4. It will take time to develop the relationship with your Writer. If you put in the time, you should get the rewards that you are looking for.

From their point of view, most writers are happy to receive clear and concise feedback. It will help with future copy.

Remember that they are human and that they may have to have time off for health reasons, personal reasons or vacations.

5. If you feel that you want to contact a writer and talk to them personally, do it.

A few minutes on the phone could seal the deal for you. However, beware that some freelance sites have a rule that you only make contact through the site.

This does protect both parties, so it is worth taking note of, especially when you could be banned from using the agency.

6. You might find a writer whose work exceeds expectations, but they don’t have SEO experience. Don’t let this put you off. Instead, give them some training. A good writer will appreciate the advice, and this could prove to be an asset to your business.
7. You can also help your writers to present you with the work you want by sending them an in-house guide.

For example, you may prefer them to use the dollar sign, but they might spell the word instead. Perhaps you are American while they are English. Make sure that they know which spelling you require.

Simple things like this will give consistency to your blogs or articles and will make potential customers consider you for their business.

As you get to know your writers and establish a working relationship, you will find out how much information you need to give them, the speed at which they can write good copy, and if they meet the deadlines you have set.

It can be challenging as you do not see them on a day-to-day basis, but the benefits are worthwhile.

The Benefits of Outsourcing Content Writers
The benefits of outsourcing content writers are numerous:
1. Your will save time. This frees you to conquer the important projects.

You can rest easy with the knowledge that your website content is being taken care of. It is a better bet than asking your in-house workers to write articles or blogs.

2. Another benefit is that you will usually get the content when you need it. Due to other work commitments, your own staff will not always have the time to complete the copy when needed.

On the other hand, outsourced content writers should be dedicated to the job you have given them. If they’re not and they’re not giving you what you are looking for, you simply employ another writer.

3. Outsourcing content writers will give you the opportunity to learn. Whoever applies for the job you have advertised will have some knowledge of the content you want written or are happy to research. If they weren’t they wouldn’t have applied for the job.

There will always be the odd person who just applies for any job, but it won’t be long before you weed out these people.

The genuine writers will increase your knowledge of the subject and will maintain your enthusiasm for it. If you had to do it all yourself, especially with your other commitments, you might lose interest.

The passion the writers have will rub off on you.

4. Outsourcing content writers will let you experiment with many types of content. As you use different writers you will find the ones that are most suited to your business. While you progress through this journey, you will hopefully find a team of freelancers that are as valuable as your in-house team.
5. You will find that you will be relieved of the stress of training your in-house team to write as your freelancers will take that burden off your shoulders.

However, as you get to know your writers, you may want to give them a little additional training which would equip them for more advanced copy such as whitepapers.

6. As said before you won’t have to pay your writers for sick days or vacations, but they have chosen to be self-employed and don’t expect such benefits.

When Outsourcing Content Writers, you often create teams that bring additional energy and expertise to your business that you had not anticipated!

Some Dos and Don’ts of Outsourcing Content Writers
Don’t outsource to a freelance site without looking into them. There are a lot of freelance sites out there and it is up to you to choose the one that you think will suit your requirements.

Start small to test them out, and then if they are what you are looking for, direct more work in their direction.

Don’t outsource your creativity. Take time to look at your competition in the business you are in, come up with some ideas, and then outsource to someone who will best be able to put your thoughts and ideas into words.

Do have a content strategy. Know what you want and communicate this to your writers.

Don’t outsource if you don’t have the support of the executives in your company.

Don’t be afraid to ask for revisions. Consider each copy you receive as a first draft. Writers won’t be upset if you ask them to change a few points, but they might not like it if you ask them to write another 400 words for no extra money. Be reasonable with them and they will deliver.

You have been schooled in the art of Outsourcing Content Writers for your Blog, Website, Social Media or Whitepapers. Everything you need to know is included in this article. Take advantage of this knowledge and get started today. Learn how to grow your business without spending a pile of cash!


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