Actionable Guide to Outsourcing Content Writing in 2018
There are also agencies who hire out students as content writers. One such is Studentgems, based in the United Kingdom, but employing staff from all over the world.
You will find that students are eager to work and gain experience by taking on professional writing jobs.
If you have a small budget, this might work for you. Students will work for much less than normal freelance workers.
The main problem in hiring students is you must advertise where students read the ads. Usually colleges have job boards where employers can advertise.
We consider the student option ok if your looking for low cost Content Writing.
One drawback is you must advertise again if your initial Content Writer doesn’t work out.
An alternative is to write the copy yourself and then ask them to endorse it. You would just have to put their name on it to give them credit for their efforts. It will only take them a fraction of the time it would take to write the copy, and as a bonus, you will know that what you have written is correct.
You can always sample more than one writer and then decide who to hire. This will give you a feel of what’s out there. Although it may cost you a little more initially, it could prove to be beneficial in the long run.
You can also ask for samples of their previous writing, this will give you an indication of their capabilities.
However, don’t test too many things at once as you won’t know what your successes and failures are.
If they bid low, they will have to take on a lot of work to make a living and this could compromise quality.
A good pointer is to choose bids which address all the points in your job description. It proves that they have read it properly and are just not applying for all the jobs out there in the hope of getting one. The more information they give you, the better!
They are 1099 employees and therefore you are not responsible for employer related contributions.
You do not pay with holding taxes.
You don’t pay them when they’re off sick or on vacation.
You don’t need to think about setting up a pension or health plan for them.
All you need to do is pay them for each assignment.
There are many benefits for the Freelance Content Writer. Most of these freelancers enjoy the freedom of working independently and prefer it to traditional office jobs.
There tax advantages such as deductions for home office, transportation, and expensing the costs of dining out for business meals.
The writer needs to know why the are writing the article, who it is directed towards, and what results you expect.
It is also helpful to direct them to sites which you think would be useful and perhaps give them videos to watch with advice. This is particularly important and helpful.
From their point of view, most writers are happy to receive clear and concise feedback. It will help with future copy.
Remember that they are human and that they may have to have time off for health reasons, personal reasons or vacations.
A few minutes on the phone could seal the deal for you. However, beware that some freelance sites have a rule that you only make contact through the site.
This does protect both parties, so it is worth taking note of, especially when you could be banned from using the agency.
For example, you may prefer them to use the dollar sign, but they might spell the word instead. Perhaps you are American while they are English. Make sure that they know which spelling you require.
Simple things like this will give consistency to your blogs or articles and will make potential customers consider you for their business.
As you get to know your writers and establish a working relationship, you will find out how much information you need to give them, the speed at which they can write good copy, and if they meet the deadlines you have set.
It can be challenging as you do not see them on a day-to-day basis, but the benefits are worthwhile.
You can rest easy with the knowledge that your website content is being taken care of. It is a better bet than asking your in-house workers to write articles or blogs.
On the other hand, outsourced content writers should be dedicated to the job you have given them. If they’re not and they’re not giving you what you are looking for, you simply employ another writer.
There will always be the odd person who just applies for any job, but it won’t be long before you weed out these people.
The genuine writers will increase your knowledge of the subject and will maintain your enthusiasm for it. If you had to do it all yourself, especially with your other commitments, you might lose interest.
The passion the writers have will rub off on you.
However, as you get to know your writers, you may want to give them a little additional training which would equip them for more advanced copy such as whitepapers.
When Outsourcing Content Writers, you often create teams that bring additional energy and expertise to your business that you had not anticipated!
Start small to test them out, and then if they are what you are looking for, direct more work in their direction.
Don’t outsource your creativity. Take time to look at your competition in the business you are in, come up with some ideas, and then outsource to someone who will best be able to put your thoughts and ideas into words.
Do have a content strategy. Know what you want and communicate this to your writers.
Don’t outsource if you don’t have the support of the executives in your company.
Don’t be afraid to ask for revisions. Consider each copy you receive as a first draft. Writers won’t be upset if you ask them to change a few points, but they might not like it if you ask them to write another 400 words for no extra money. Be reasonable with them and they will deliver.